The Code Breaker Newsletter - Issue #040 The Holiday Rush and How You Can Leverage It: Your Easy Guide To Winning!

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Last week, I shared that many B2B Sales Consultants and NLP Experts miss the chance to use year-end promotions.

This week, I'll share how you can make the most of the end of the year to help grow your email list and sell more.

These special days are not just for fun; they're great chances to connect with people and get them excited about what you offer.

Aren't holiday promotions a bit overdone? In retail, you might think so. But during these times, people are ready to hear about deals and feel a connection through your messages. If you do this well, you can see more people joining your email list and buying from you, making this year one of your best!

Sadly, many businesses miss out. The busy holiday season can make it hard to get noticed.

Start Planning Now

Sadly, many businesses miss out. The busy holiday season can make it hard to get noticed.

The biggest reason? They don't plan ahead.

Here are other reasons they might struggle:

1. Bad Timing: They send out their campaigns too early or too late.

2. Forgetting the Feelings: They don’t make their messages feel special for the holiday.

3. Not Seeing the Big Picture: They only focus on the biggest shopping days and miss other chances.

4. Feeling Overwhelmed: It feels too hard to plan lots of different campaigns.

Don’t worry—I’m here to help you plan better with clear steps for each holiday.

Let’s dive into it:

Step 1: Plan Ahead

Step 1: Plan Ahead

- Start getting ready at least a month before. This helps you think through your messages, make what you need, and schedule everything.

- Why This Matters: Planning ahead keeps you calm and makes sure everything goes smoothly.

- Example: For Veterans Day, you could start early with special offers for veterans or share stories about veterans who work with you.

Step 2: Make Your Message Special

- Make sure your messages match the holiday spirit. This isn’t just about selling things; it’s about connecting with people.

- What Often Goes Wrong: Many businesses use the same message for every holiday. That doesn’t feel genuine.

- How to Do Better: For Thanksgiving, really thank your customers with a special note or an event just to show you appreciate them.

Step 3: Leverage Different Ways To Reach People

- Don’t just stick to one way of reaching out. Use emails, social media, and your website to tell everyone about your deals.

- The Big Win: Using different ways helps more people see your messages and makes everything you say stronger.

- What You’ll Get: For example, you can use Thanksgiving to start talking about your Black Friday deals, making people excited and ready to buy.

Ideas for Each Unique Day Till The End of The Year

September 11th:

- Honor heroes with a special post or email. Offer something special to those who serve or have served.

Halloween:

- Have a fun costume contest online or an event. Give prizes or discounts to those who join in.

The Marine Corps Birthday (November 10th):

- Celebrate with a special shout-out to Marines. Give discounts just for Marines and share messages about bravery and commitment.

Veterans Day:

- Share stories of veterans in your community. Offer special deals to veterans and their families.

Thanksgiving:

- Send a real thank-you note to your customers. Maybe have a sale just to show you're grateful.

Black Friday:

- Have deals that people need to act on quickly. Use timers in emails and on social media to make people act fast.

Cyber Monday:

- Focus on online-only deals. Make shopping online easy and fun with extra help like live chats.

Christmas Eve and Christmas Day:

- Start a "Last-Minute Gift" campaign with things like gift cards or subscriptions that can be delivered right away. Show how your products can bring joy.

Boxing Day:

- Offer special deals after Christmas. Encourage people to buy something nice for themselves.

New Years Eve and New Years Day:

- Promote starting new with your products. Offer tools or products that help with planning, being productive, or staying healthy.

Each of these ideas is made to connect with the holiday it’s for, making sure your messages hit home and get results.