The Code Breaker - Issue #047

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Have you ever felt like the holidays just pass you by? 

No, I don't mean from a life perspective; I mean from a marketing perspective. 

What if there was a way you could leverage the upcoming Halloween holiday? What if you could use it to generate more leads, book more calls, and close more sales? 

That's what I want to show you today. Today, I want to show you how to use Halloween to get more business. 

Here's the thing: Halloween is a fun time to stand out. It's an easy time to play off the holiday and enter conversations. We want to enter the conversation in our customers' heads. 

You use it to show you're an expert, find the right clients, and grow your business.

But… many B2B sales consultants and NLP experts miss this chance.

But there are many more:

• Reason #1: They don’t have a clear plan for Halloween campaigns.

• Reason #2: They don’t write like they speak, so their message doesn't resonate.

• Reason #3: They don’t know where to share their Halloween offers.

• Reason #4: They don't know where their prospects are within their level of awareness.

• Reason #5: They don’t have a good way to turn leads into clients.

If that’s you. That sucks! Let’s talk walkthrough how you can fix each these problems.

Here’s how, step by step:

Step 1: Make a Halloween-Themed Campaign

It’s important to get attention with Halloween. Well, any holiday really. Make it fun and fit the holiday. The holiday is all about scares, horrors, and more. 

Ask yourself this question; what are your customers afraid of? Could you build a solution around it? Could you create a marketing campaign calling attention to it? 

For example, you could send emails with spooky pictures that show your services as “magical solutions.” Or hold a webinar called “Avoid Scary Sales Mistakes This Halloween.”

This helps people remember your message.

Step 2: Use Fun Content

I'm not suggesting to be obnoxious, but I am suggesting you make it fun. AI image creation lets you input your customers' challenges. It will generate unique images to use with it. You can also use those images to inspire creative, attention-grabbing headlines. 

Instead, use quizzes like “Which Sales Strategy is Your Halloween Spirit?” or polls on social media. These help you talk to prospects and learn about them.

Step 3: Create a Sense of Urgency

For most, Halloween marks the start of the fall holiday season. 

Missing the opportunity is a big risk when you want to close out the year strong. Remind your clients that it's years end. The problems they're facing probably aren't new, and now's the time to fix them. 

Leverage the holiday to create that initial sense of urgency for year-end. 

Imagine turning curious people into happy clients. You do this by using the holiday in a fun, effective way. 

Ready to make this Halloween your best yet? Then get after it!