How to Find The Right Clients and Say Goodbye To The Wrong Ones

Hey Code Breakers,

Do you want to work with clients who truly value what you do and help your business grow? Today, I’ll share steps to find and keep your perfect clients. This will help you build a business you enjoy.

Why Working with the Wrong Clients is Tempting (But Not Worth It)

It can be tempting to say “yes” to clients who aren’t the best fit. Maybe they bring in quick money, or you worry about losing work if you say “no.” But, over time, these clients can make your business harder to run. They can leave you tired and stressed. It's tempting, but is it?

How People End Up With The Wrong Clients:

1. Quick Cash: Sometimes, fast money sounds good, even if the client isn’t ideal.

2. Fear of Saying No: People worry that saying “no” will mean losing work.

3. Thinking Any Client is Good: Many believe that every project helps, but often, it doesn’t.

4. Not Knowing the Ideal Client: Without a clear picture, it’s hard to spot the right clients.

The good news? You can avoid these problems. 

Here’s how to focus only on the clients who truly fit your business.

Step 1: Describe Your Perfect Client

Start by thinking about who your ideal client is. 

Write down their details. What industry are they in? What do they really care about? How much do they typically invest? What type of mindset do they have? Where are they within their journey of what you do? Make a list of what makes someone your "perfect fit."

Why this matters: When you know who you’re looking for, you’re less likely to take on the wrong clients. Your marketing will be clearer, making it easier for the right clients to find you.

Example: Imagine a sales coach who works only with tech companies. When a client from a different industry asks for help, it’s easy for the coach to say “no” because they know their specialty. No more wasting time brushing up on yet another industry.

Step 2: Create a Message That’s Just for Them

Once you know who you want to work with, come up with a message that speaks only to them. Think of this message as a “passcode” that only your perfect clients will understand. This will help them experience just how much you “get” their needs.

Where people go wrong: Many people make their message too broad. They hope it will attract more buyers, but instead, it just pushes them away. And, you end up with clients who don’t really fit.

What to do instead: Talk about what matters most to your ideal clients. For example, if you’re helping people who aspire to be NLP Experts focus on things they care about. What were the things you cared about when you first got started? Speak to those things. 

Step 3: Stick to Your Ideal Clients, Even If It’s Tempting

This is where the magic happens. Once you know who your ideal clients are and have a message that draws them in, stick to it! It may be tempting to take on other clients. But, staying committed to your perfect clients will build a loyal, trusted community.

The Reward: Working with the right clients makes your job easier and more enjoyable. You’ll spend less time fixing problems and more time helping people who appreciate your work. These clients are more likely to stay with you, refer others, and help your business grow.

The Cost of Saying Yes to the Wrong Clients

Taking on clients who don’t fit will drain your time and energy. They may bring more problems and keep you from doing your best work. Imagine the difference: one path has clients who don’t quite fit, causing you extra work. The other path has clients who are just right, making your business smoother and more fulfilling.

Ready to Build a Business of Perfect Clients? Get Started Today!

If you’re ready to focus on clients who make your business stronger and more fulfilling, apply for our Passcode Marketing Program today. We’ll help you find your ideal clients, create a message just for them, and build a community that supports your business for years to come.