The Code Breaker - Issue #050

Hey Code Breakers,

How often do you think about sharing something of value with a prospect but hold back, afraid to reveal too much too soon?

Today, I’m going to show you how sharing your best ideas can be your greatest lead generation tool, bringing in high-quality clients who want what you have to offer.

The Counterintuitive Solution To Client Acquisition

The truth is, when you move the free line and provide real value upfront, you’re showing your ideal clients exactly how you can help them. This method builds trust, positions you as an expert, and attracts people who are ready to take the next step with you.

Unfortunately, so many people miss out on this strategy. They’re too focused on holding onto their best stuff, believing that if they share it freely, clients won’t need them.

But let me tell you—giving away your best ideas works. Not only does it help attract your ideal clients, but it also builds a community that sees you as the go-to expert in your field.

So why don’t more people try this approach? Here are the main reasons:

1. They fear their clients won’t pay if they’re already getting answers for free.

2. They worry competitors will steal their ideas.

3. They think saving the best ideas for paid clients adds value to their services.

4. They’re unsure if free content can really lead to growth.

Here’s how to overcome these fears and start attracting clients with value-first content:

Step 1: Identify Your Unique Passcode

What sets you apart? What makes you you? And how does all of that experience result in results for your clients?

Give a taste of it. For instance, if you’re an NLP expert, offer a quick, powerful stress-relief technique. Show them that your insights are worth paying for by letting them see the results first.

Step 2: Move The Free Line

Move the free line by offering real value with content, trials, and experiences like webinars. Don’t hold back!

The more you give, the more your audience will want to work with you. Example: a free challenge to help clients improve sales in a week’s time.

Step 3: Build A Community

Build a community of ideal clients who engage, share, and refer you. A private Facebook or LinkedIn group or an exclusive email list can be the perfect start. Community members who feel connected are more likely to become loyal clients and advocates.

By following these steps, you’ll create a steady stream of ideal clients eager to work with you, without ever worrying about giving away too much.