The Code Breaker - Issue #052

Hey Code Breakers,

Right now, you might be losing customers without even knowing it. You work hard to get leads, but most of them disappear because your funnel isn’t complete.

What if you could guide your customers step by step, keeping them interested and helping them buy more from you? That’s what funnel stacking does.

It just works:

• More leads become customers.

• Each customer spends more.

• You close sales faster.

• You have a clear plan to grow.

Stop Leaving Money On The Table

Why It Doesn’t Happen:

1. People think a simple website is enough.

2. They don’t know their customer’s journey in detail.

3. The process of mapping it out can be time consuming.

4. They don’t connect funnels the right way.

5. Tech tools seem scary or confusing.

Steps to Map Your Customer’s Journey

1. Start with Awareness: What problem is your customer trying to solve? Offer a free guide or checklist to get their attention.

2. Build Engagement: What can help them trust you more? Create a low-cost course or a free webinar.

3. Help Them Decide: What makes them say yes? Use a live Q&A or a demo to answer questions.

4. Make It Easy to Buy: How can they pay or book quickly? Use a cart or call funnel.

5. Offer More Value: What can make them even happier? Upsell with memberships or exclusive deals.

Funnels to Stack

• Lead Funnels: Use freebies to capture emails.

• Low Ticket-Funnels: Offer low-cost products to get started. 

• Sales Funnels: Run webinars or set up calls to close deals.

• Upsell Funnels: Offer extra products or services after purchase.

• Nurture Funnels: Send emails and share helpful content.

Important Metrics to Watch

• How many people click: Are they interested?

• How many people buy: Is your funnel working?

• Where do they stop: Fix the weak spots.

• How much do they spend: Are you making enough?

• How long do they stay: Are they coming back?

The Plan

1. Map the Journey

   • Step 1: Research Your Customers: Talk to your customers, read their reviews, and find out what problems they need to solve. Use this to map their steps.

   • Step 2: Break Down Milestones: Divide their journey into simple steps—awareness, engagement, decision, purchase, and upsell.

   • Step 3: Create Offers for Each Step: Match your products or services to each milestone. For example, a free guide for awareness and a flagship program for purchase.

   • Step 4: Use Feedback to Improve: Ask customers what they like and what confuses them. Use this to refine your funnels.

   • Implementation Tip: Start small. Focus on one customer journey and expand as you grow.

2. Build Funnels for Each Step

   • Step 1: Choose the Right Tools: Use tools like ClickFunnels, Leadpages, or Kajabi to set up your funnels.

   • Step 2: Write Great Copy: Make each step easy to understand and exciting. Use headlines that grab attention and calls to action that guide.

   • Step 3: Test Each Funnel: Send a small group of customers through and see how they respond. Adjust the content if they drop off.

   • Step 4: Link Your Funnels Together: Make sure each funnel flows into the next. For example, after a lead magnet, send an email inviting them to a webinar.

   • Implementation Tip: Use templates to save time and keep your design consistent.

3. Test and Optimize

   • Step 1: Look at the Data: Use metrics like clicks, open rates, and purchases to find weak spots.

   • Step 2: Fix the Problems: If people stop at a certain step, adjust the content or design to make it clearer.

   • Step 3: Try New Ideas: Add bonuses, scarcity, or testimonials to see if they boost conversions.

   • Step 4: Keep Testing: Funnel stacking isn’t one-and-done. Keep refining to make it better.

   • Implementation Tip: Schedule regular reviews of your funnel data to stay on top of performance.

When you do this, your funnels work like a machine. They bring in leads, make sales, and grow your business—all while saving you time.

Now, Don’t let your hard work go to waste. This may seem complicated, but building funnels is what we do. Let's turn your leads into loyal customers. Click below to book your free strategy call today!