Want a Profitable Funnel? Do This First

Most coaches and consultants that build funnels build them based on hope.

They hope traffic will come.

They hope people will buy.

They hope it will all just work.

Hope isn’t a strategy. But math is.

Take my client Jake, for example. He had a great product, a solid message, and was driving traffic. On the surface, everything looked good.

Sales were coming in. His ads were running. Money was flowing.

But there was a problem…

The more he scaled, the more it felt like he was running in place.

He was selling, but the profits weren’t showing up. Every dollar that came in seemed to vanish into thin air.

Ever felt like that?

When we dug into the numbers, the problem became obvious. Jake was guessing his way through his funnel.

He didn’t have a clear handle on the two numbers that can make or break any funnel:

1. Cost Per Acquisition (CPA) – How much it costs to get a customer.

2. Average Cart Value (ACV) – How much each customer spends on average.

Jake was spending $1,000 on ads and getting ten customers.

That meant his CPA was $100 per customer.

But when we looked at his revenue, each customer was only spending an average of $75.

That meant every sale he made was losing him $25.

Ouch.

The first principle of funnel success is KNOW YOUR NUMBERS.

Without tracking, you’re flying blind. And when you’re flying blind, you’ll eventually crash.

I told Jake, “You don’t have a funnel problem, you have a math problem.”

If your CPA is greater than your ACV, you’re losing money. It’s that simple.

If your CPA equals your ACV, you’re breaking even. That’s okay, but not great.

But if your CPA is lower than your ACV? Now you’re making money.

Jake had been focused on the wrong things—building new offers, tweaking his website, and testing new ad platforms.

He didn’t need more complexity.

He needed focus.

And here’s the thing: Simple Scales. Complexity Kills.

Funnels are simple when you break them down. Attract, Acquire, Ascend, and Automate.

Jake was stuck in the acquire phase, and he wasn’t making it easy for his customers to buy.

So, here’s the strategy we used to turn things around:

Step 1: Simplify the Offer

We stripped down his funnel to the essentials.

One irresistible offer. One clear call to action.

Step 2: Optimize the ACV

We added an order bump—a simple add-on right at checkout. Something low-risk that aligned with the main offer.

Then, we tested an upsell—something that added value and solved the next problem his clients faced.

Step 3: Lower the CPA

Instead of trying to market to everyone, we tightened up his targeting. We focused on his ideal client, cutting out wasted ad spend.

Now, Jake was focused on one traffic source and one core funnel.

And suddenly, things started to click.

His ACV jumped from $75 to $150 with the simple tweaks we made.

His CPA stayed at $100, but now he was making $50 profit per sale.

Success isn’t complicated.

It comes down to a few simple things:

1. Simple Scales. Strip away the fluff and focus on what works.

2. Focus is King. Stop chasing shiny objects and master your funnel.

3. Direct, Adapt, Iterate. Keep testing, tweaking, and improving.

4. Persist Until You Succeed. Never quit until the numbers work.

It took Jake about two months to see a complete turnaround. But he stuck with it.

He tracked his CPA and ACV every day.

He stayed focused on improving one small piece at a time.

And today? He’s scaling profitably and finally seeing the revenue he always hoped for.

Here’s what you can do right now:

Step 1: Look at your funnel and find out your CPA and ACV. If you don’t know, that’s your first action step.

Step 2: Simplify your funnel. What’s the ONE offer that can bring the most value?

Step 3: Add an order bump or upsell to increase your ACV right away.

When you focus on the right numbers, your funnel goes from guesswork to a clear, repeatable system for growth.

And once your funnel works, scaling becomes easy.

The tactics are simple:

• Lower your CPA: Focus on better targeting and messaging.

• Increase your ACV: Use order bumps, upsells, and downsells effectively.

• Track your numbers: Don’t guess—know exactly what’s happening in your funnel.

Want to make sure your funnel math adds up?

👉 Schedule your Profitable Funnel Quick Win Call today, and I’ll walk you through it step by step.

Funnels work when you work the numbers.

And next week? I’ll show you how to ATTRACT your ideal clients—the first A of The 4 A’s of Business™. Because once your funnel is dialed in, the right traffic makes all the difference.

Let’s make it happen.