Attract, Align, and Act - How to Hook Your Ideal Clients

Have you ever felt like you were shouting into the void? Posting every day. Showing up in all the places. Hustling hard… but not attracting the right clients—or worse, attracting no one at all?

This was exactly the situation my client, Mark, found himself.

Mark was a business coach. He wanted to help entrepreneurs simplify and scale their operations. But his social media feed was a mishmash of posts, ideas, and random updates. He was attracting attention, but not from the right people. Worse, he wasn’t converting the few leads he did get into clients.

The real problem? He had no system for attracting his ideal clients.

We fixed that using the Three Phases of Attraction—a framework designed to grab attention, help clients self-identify, and move them to take action. Here’s what happened next:

With a few small shifts, Mark’s content went from scattered to strategic. His posts spoke directly to his ideal audience. His email open rates doubled. And he booked more sales calls in a single week than he had in the past three months combined.

Here’s how we did it—and how you can, too.

The Principles of Attracting Your Ideal Clients

Attraction starts with understanding these core principles:

1. Attention Is Neutral: Attention is just attention—it’s what you do with it that matters. The goal is to attract the right people while repelling the wrong ones.

2. Story Drives Self-Identification: Your audience needs to see themselves in your content. Share stories that connect with their struggles and dreams. When your ideal client raises their hand and says, “That’s me,” you know you’re on the right track.

3. Action Is Everything: Without a clear offer or call to action, attention falls flat. Attraction without action doesn’t drive results.

4. Simple Scales: Don’t try to do everything at once. Focus on one or two methods that align with your strengths and execute them consistently.

5. Focus Is King: Speak directly to your ideal client. Don’t worry about appealing to everyone. In fact, you shouldn’t. The goal is to attract the right people and repel the rest.

6. Direct, Adapt, Iterate: Test, learn, and refine your strategy. Attraction is a process of constant improvement.

Make Your Content Strategic

To attract your ideal clients, you need a clear strategy that ties into your overall value ladder. Here’s how to implement the Three Phases of Attraction:

1. Phase 1: Get Their Attention

Use hooks that stop the scroll and spark curiosity. Think headlines, bold statements, or questions that tap into your audience’s biggest pain points or desires.

Mark’s ideal clients were overwhelmed entrepreneurs, so we created hooks like:

“Feeling like your to-do list is running you?”

“What if scaling your business didn’t mean working more hours?”

These hooks grabbed attention because they spoke directly to his audience’s struggles.

2. Phase 2: Help Them Self-Identify

Share stories that your audience can relate to. These stories make your content feel personal and help your ideal clients see themselves in your solutions.

Mark shared a story about how he helped a burned-out business owner reclaim 20 hours a week by streamlining their processes. The story highlighted the transformation his audience craved.

3. Phase 3: Get Them to Take Action

Always include a clear offer or CTA. Whether it’s downloading a lead magnet, registering for an event, or booking a call, your audience needs to know the next step.

For Mark, we focused on driving people to a free resource: “The 5 Systems Every Scalable Business Needs.”

Attracting Your Ideal Client(s) Demands Discipline

Attraction isn’t a one-and-done task. It requires disciplined execution. Here’s what that looks like:

1. Consistency: Show up daily. Your ideal clients need to see you regularly to trust you.

Mark committed to posting 5x per week on LinkedIn and engaging with his audience in the comments.

I tell my clients to choose one method for attracting their ideal clients. We'll discuss the methods in a moment, but here's the key: pick one and master it.

I've fallen victim to it myself, but shiny object syndrome is real. If things aren't working, it will get uncomfortable. You'll be tempted to quit or change tactics. But that discomfort is your sign. It's time to dig in, and figure that shit out. Changing tactics will only delay your success.

2. Clarity: Stay laser-focused on your ideal client. Don’t let shiny objects or trends distract you. Everything you create should serve your audience.

If you're struggling with this, here's what I recommend... write journal entries as if you're your ideal client. This will get you inside the mind of your customer and help you get clarity on what they need.

3. Tracking: Monitor your results. Know which hooks, stories, and CTAs are driving engagement and leads. Use the data to adapt and refine your approach.

Combine this with the NT7 framework. This will help you discover what your audience wants more of.

Here’s What I Suggest

Ready to attract your ideal clients? Start with these actionable steps:

1. Pick One Method: Choose one of the six attraction methods to focus on:

• Organic Social Media

• Paid Ads

• Podcasts

• Referrals and Affiliates

• Joint Ventures

• Events and Speaking

And here’s the key, once you’ve chosen a method, stick with it. Define what mastery looks like and don’t stop until you’ve mastered it. Once you’ve done that, you’ve earned the right to expand. Until then, you’re chasing shiny objects.

2. Craft Your Hooks: Write 5-10 hooks based on your audience’s biggest pain points or desires. Test them to see which resonate most.

I suggest creating a spreadsheet that contains all of your hooks. If something on social get’s you to stop and grabs your attention, write that down. Save it in the spreadsheet and reference it when you need it.

3. Tell a Story: Share one story this week that highlights how you’ve solved a problem your ideal clients face. Keep it short, relatable, and results-focused.

I also suggest creating a story bank. I use apple notes to keep prompts and stories for all kinds of stuff. That way, I never run out and always have one available to craft when needed.

4. Include a CTA: Decide what you’re attracting people to—a lead magnet, a call, or an event—and create a clear offer to drive action.

Create a separate tab in your hooks spreadsheet and save the CTA’s that get you to take action too.

Start Attracting Your Ideal Clients Today!

If you’re tired of attracting the wrong clients—or none at all—it’s time to simplify your strategy. Let’s map out your Value Ladder and build a plan to attract the right people.

👉 Click here to schedule your Quick Win Value Ladder OS™ Call.

Attraction is just the first step. Once you’ve grabbed their attention, the next challenge is converting those ideal clients into leads and customers.

Next week, I’ll show you how to take the audience you’ve attracted and guide them through the acquisition process—the second of Mind Vault OS The 4 A’s of Business™.

Stay tuned. Big things are coming.