The Code Breaker - Issue #063

How to Stop Leaving Money on the Table and Start Ascending Your Clients for Maximum Profit

Most business owners don’t realize they have a problem.

They assume they’re doing everything right. Once they‘ve worked through the first two A’s, and they begin getting leads, closing deals, making sales—They think they’re winning the game.

But in reality?

They’re bleeding money every single day.

Why?

Because they've overcomplicated their customer journey. In most cases, they leave their clients stranded after the first sale.

Here’s what happens:

🚨 They work like crazy to generate leads and make a sale.

🚨 Once the client buys, they say, "Thank you! See you later!" instead of showing them the next logical step.

🚨 The client, left in the dark, never buys again.

And just like that, they've burned a golden opportunity to increase profits, loyalty, and repeat business.

Sound familiar?

It should—because 95% of businesses make this mistake.

They assume the sale is the finish line. But the truth?

The first sale is just the beginning.

The purpose of the sales isn’t to make a sale…

… It is to get a customer. 

The Difference Between Struggling and Scaling Businesses

The reality is that there are two types of businesses in the world:

❌ The Hustlers - constantly grinding for new leads, chasing every sale, and struggling to grow because they never maximize their existing customers.

✅ The Scalers - who build an Ascension Path. Turning every first-time buyer into a long-term, repeat customer who keeps purchasing at higher and higher levels.

The difference?

Scalers don’t just sell once. They sell again and again. And they do it within one of the two phases of ascension. 

Immediate ascension through order bumps, upsells, downsells, subscriptions, and premium offers.

Long-Term ascension through offers of increased value through the next step in their value ladder. 

They make more money with less effort because they’ve mastered the art of customer Ascension.

Let’s break it down.

The 3 Principles of Customer Ascension

If you want to stop leaving money on the table and start growing your business without constantly chasing new leads, you need to follow these three principles:

Principle #1: The Next Step Must Be Both Logical and Obvious 

If your customers don’t know what to do next, they’ll do nothing. A confused mind never buys. 

❌ Most businesses make the mistake of assuming their clients will figure it out.

❌ They think just because they delivered a great service, people will come back.

❌ They believe a happy customer = a repeat customer.

Wrong.

The reality? If you don’t show them the next step, they’ll never take it.

That’s why every single product, service, or offer you sell must have a clear, logical next step.

Principle #2: Sell More, Without Selling Harder

Most business owners hate the idea of selling more to their existing customers.

They think, I don’t want to be pushy or I don’t want to overwhelm them.

But here’s the truth: Your customers WANT more.

If someone just bought from you, they’re at their peak trust level. They’re already in buying mode. And if you don’t give them an easy way to keep working with you, they’ll go buy from someone else.

This is why order bumps, upsells, and downsells exist. They allow you to increase revenue immediately without increasing ad spend or new customer acquisition costs.

Principle #3: The Path Must Lead Somewhere BIGGER

Your business isn’t just a transaction machine. It’s a transformation machine.

If you want to build an empire, not just a business, you must have a long-term Ascension Path that takes clients from entry-level buyer to high-ticket customer.

In some cases, your value ladder could look like this:

📌 Step 1: Entry Offer = Lead magnet, low-ticket offer, or free trial.

📌 Step 2: Core Offer = Your main product or service.

📌 Step 3: Advanced Offer = Premium version, VIP access, or done-for-you service.

📌 Step 4: High-Ticket Offer = Mastermind, private coaching, or exclusive membership.

Each step builds on the last, giving your clients a path to grow with you.

Now, let’s talk strategy.

The Strategy: Build a Simple, Profitable Ascension System. Simple scales. Complexity kills.

The most profitable businesses in the world do one thing exceptionally well:

👉🏻 They build a simple Ascension System that guides customers from one level to the next without confusion, friction, or overwhelm.

Here’s How To Do It:

Step 1: Map Out Your Ideal Customer Journey

Ask yourself:

✅ What’s the FIRST step my ideal client takes with me? I.e. what is the best, most effective thing to attract your audience to so you can acquire their information? 

✅ What’s the NEXT natural step after that? i.e. how will you move them from someone with interest to acquiring them as a customer?

✅ What’s the NEXT, most valuable action they can take after they make their first purchase? What would be a logical next step that would provide immediate ascension. A simple example would be if they purchased a book, you could offer them the audio book or course that goes with it. 

✅ What’s the NEXT logical step? 

If you don’t know these answers, your clients definitely don’t.

Step 2: Plug the Profit Leaks

🚨 The biggest reason businesses stay small? They let customers fall through the cracks.

Once you map your journey, look for leaks in your process:

❌ Do you have an order bump on your main offer?

❌ Do you have an upsell after checkout?

❌ Do you have a down sell if they say no to the upsell? 

❌ Do you have a long-term/next offer for customers to ascend into?

If not, fix it now.

Step 3: Make the Next Step EASY to Take

Nobody wants to think about what to do next.

Give your clients clear instructions on their next move:

📌 Upgrade to VIP today.

📌 Add this for just $47.

📌 Join my premium coaching group here.

Make it simple. Make it frictionless. Make it illogical to say no.

Tactics: 4 Ways to Increase Customer Ascension

📌 Tactic #1: Add an Order Bump

Before they checkout, give them an easy add-on option.

📌 Tactic #2: Offer an Upsell

Right after they buy, give them a premium option for faster/bigger results.

📌 Tactic #3: Create a Subscription Offer

Turn one-time buyers into recurring revenue with a membership or continuity program.

📌 Tactic #4: Follow Up for the Next Step

After a client finishes one offer, immediately introduce them to the next level.

🔥 BONUS: If you implement just ONE of these today, you’ll see a revenue boost instantly.

Final Thought: Are You Maximizing Every Customer?

Here’s the deal:

If you’re not ascending your clients, you’re leaving money on the table.

❌ You’re doing MORE work for LESS money.

❌ You’re constantly chasing new leads instead of maximizing what you already have.

❌ You’re forcing your business to work 10X harder than it should.

And the craziest part?

Fixing this is EASY.

Just map your Ascension Path, plug your profit leaks, and make the next step painfully obvious.

✅ Need help setting this up? 👉 Click here to schedule your Quick Win Value Ladder OS™ Call.

Next week, we’ll talk about one of my favorite A’s — Automating This Entire System so you can scale your business without adding more to your plate.

See you then!

To bigger profits and better clients,

Nate