The Code Breaker - Issue #064

Why You’re Working Harder Than You Should Be

Most small business owners are working WAY too hard for the money they make.

They hustle. Grind. Stay up late. Wake up early. Push through burnout.

And for what?

To be stuck in their business… trapped in a never-ending cycle of doing everything themselves?

Let me tell you a story.

I had a client—let’s call him Jack—who was a machine when it came to getting clients. He was relentless. He worked harder than anyone I knew.

And he was miserable.

❌ No time for family.

❌ No energy for anything outside work.

❌ No way to step away without everything collapsing.

Being "busy" was like a badge of honor for him. 

But here’s the thing:

Hard work alone is NOT the answer.

Jack wasn’t failing because he didn’t try hard enough. He was failing because he was missing ONE core component for scaling… 

🔑 Automation. 🔑

And when he finally fixed it?

💰 He grew his revenue—without adding more hours.

🎯 His business ran smoothly—even when he took time off.

🚀 He stepped away from the grind. He started working ON the business instead of just IN the business. 

That’s what we’re covering today:

How to stop doing everything yourself and build a machine that works FOR YOU.

Let’s break it down.

The 5 Principles of Automation That Actually Work

If you want to scale without stress, you need to follow these five principles:

Trust me. I spent 16 years in complex B2B sales.

Five of those years were spent helping corporations optimize their sales process. And there's nothing worse then when someone tries to optimize a broken process.

Principle #1: Simple Scales, Complexity Fails

🚨 The more complicated your business, the harder it is to grow. 🚨

Most entrepreneurs overcomplicate things. 

As much as people claim that the gurus are overnight successes, they're not. I've been in the room with some of the top entrepreneurs on the planet. 

I'm talking billionaires, not just millionaires. And I don't share that to impress you. I share that to let you know they all have one thing in common. 

They keep things simple. 

They didn't start by building out 10 different funnels, 7 different offers, and 15 different lead gen strategies… and then wonder why nothing was working. 

They focused on one core offer. Scaled that to a reasonable number. Systematized the process that lead to the result, from lead gen to ascension. And then, they automated it and moved on to the next opportunity. 

📌 If you want to fix this for yourself... Keep it simple. One core offer. One clear system. One repeatable process. 

NEXT!

Principle #2: Disciplined Execution Beats Random Acts of Automation

Automation without a strategy is just chaos at scale.

I see this all the time:

❌ People automate things they think are important instead of what actually moves the needle.

❌ They set up half-baked systems that break as soon as they get busy.

❌ They chase tools instead of fixing their actual processes.

I saw this with sales processes over and over again. A company would want to automate their process when they didn't even have it documented in any way. 

📌 Here the fix? Only automate what’s already WORKING—not what’s broken.

Principle #3: Slow is Smooth, and Smooth is Fast

If you rush to automate something without optimizing it first, you’ll just scale your problems.

❌ A bad sales process automated is just bad sales at scale.

❌ A messy client onboarding system automated is just mass confusion.

❌ A weak email campaign automated is just a waste of time and a waste of potential conversions. 

📌 To fix this? Get it working manually before automating. Treat it like a science experiment. Can you repeat the result. If not, it's not ready to automate. 

Principle #4: The Y-Path Must Be Identified and Optimized

The “Y-Path” is every YES or NO decision a customer makes inside your funnel.

Every time they:

✅ Say YES to an offer…

❌ Say NO to an upsell…

✅ Click on an email…

❌ Ignore a CTA…

…there’s an opportunity to optimize.

📌 Map this out. Build follow-up systems that turn NOs into YESes. 

Principle #5: A Shit Process Automated Will Only Produce Shit Results at Scale

You can’t out-automate a broken business.

If your offer sucks—automation won’t save you.

If your messaging is weak—automation won’t fix it.

If your sales process is all over the place—automation just speeds up your failure.

📌 The fix? Fix your process FIRST—then automate.Tactics: 4 Ways to Increase Customer Ascension

The 5 Strategies for Automating the RIGHT Way

🔥 Strategy #1: Automate Each "A" Before Moving to the Next

Don’t automate everything at once. Fix and automate one step at a time.

✅ Attract—Automate your lead gen first.

✅ Acquire—Optimize your CTA's and Initial Purchase Action.

✅ Ascend—Add order bumps, upsells, continuity, and retention systems.

🔥 Strategy #2: Automate Attraction So You Always Have Leads Coming In

Leads are the lifeblood of your business. You CANNOT afford to have slow months.

📌 The fix? Use a repeatable content and traffic system (like NT7™).

📌 The next step? Automate social media posting and email sequences to bring in leads 24/7.

🔥 Strategy #3: Automate Your Follow-Up & Y-Paths

🚨 You put in WAY too much work to acquire leads just to let them die in your pipeline. 🚨

📌 The fix? Build follow-up automations that nurture and convert.

📌 Then... Create workflows that trigger based on the Y-Path of each lead.

🔥 Strategy #4: Automate Through Technology

If you can automate a process with a tool, do it (but only after it's working). 

✅ Email marketing? Automated.

✅ Appointment booking? Automated.

✅ Lead segmentation? Automated.

✅ Client onboarding? Automated.

📌 Here's the thing... If you’re doing it manually and it’s repetitive, and it's working... find a tool to do it for you.

🔥 Strategy #5: Automate Through People (Who Not How)

📌 The BIGGEST mistake? Trying to do it all yourself. Theoretically, you should only work through the four A's on your own to get your business up and running. After that, you should be looking to hire people to focus on one A at a time. 

Example: Need leads or prospects. Hire a social media manager to help you build scalable systems to grow your following and attract more of your ideal clients. 

The fastest way to scale?

🔑 SOP everything and delegate to experts.

If you’re spending time on low-level tasks, you’re robbing yourself of growth.

Do yourself a favor and calculate what your time is worth. Anything that's below that number should be delegated to someone else. 

The Tactics: How to Start Automating RIGHT NOW

🚀 Tactic #1: Automate Content Creation & Posting

• Use NT7™ to structure high-converting content.

• Use scheduling tools or a social media manager to post for you.

🚀 Tactic #2: Automate Lead Acquisition

• Set up lead magnets, webinars, masterclasses, and events to capture leads on autopilot.

🚀 Tactic #3: Automate Client Acquisition

• Use 1-to-many sales presentations (webinars, challenges) to convert at scale.

🚀 Tactic #4: Automate Ascension & Retention

• Boost conversions through order bumps, upsells, and continuity programs.

🚀 Tactic #5: Automate Repetitive Business Operations

• Set up automated billing, accounting, event creation, invites, and follow-ups.

I personally use Clickfunnels® for each of the above A's. It's the best out there and it's only getting better. 

Final Thought: Scale or Stay Stuck—Your Choice

Jack’s business changed because he made one decision:

❌ He stopped trying to do it all himself.

✅ He built an Ascension System that ran without him.

✅ He put automations in place to scale without stress.

✅ He finally got the freedom he started his business for in the first place.

Your business should serve YOU. Not the other way around.

If it doesn’t? You’re doing it wrong.

Want to fix that?

🔥 Schedule Your Quick Win Call Today!

📌 Click here to schedule.

Next week, we’re covering The Success Method That Never Fails.

Trust me—you don’t want to miss this.

🚀 To focus, scale, and profits. 

Nate