The Code Breaker - Issue #067

Why Most Coaches and Consultants Can’t Get Leads From Their Content (And What To Do About It)

I have a client—let’s call him Dan.

Like most of my clients, Dan was smart.

✅ He knew his stuff.

✅ He had a solid offer.

✅ And he was constantly posting content.

But no matter how much content he created…

❌ His inbox stayed empty.

❌ His audience wasn’t growing.

❌ He felt like he was shouting into the void.

He was frustrated. When we first started working together he said,“I feel like I’m doing EVERYTHING… and nothing’s working.”

Sound familiar?

I told Dan what I’m about to tell you:

🚨 “Yes, you’re creating content. Yes, you’re prolific. But you're prolific, not strategic… you’re just throwing shit at the wall.” 🚨

What was Dan missing? A system, a repeatable framework for creating content. But not just a system for creation… he need a system that attracts leads, builds authority, and drives sales.

That’s when I introduced him to The NT7 Content Framework.

And once Dan implemented this?

🔥 His content started pulling in leads, daily.

🔥 His audience started growing, consistently.

🔥 His sales calls became easier (because he’d already built the trust factor with them).

And that’s what I’m going to share with you today. Below you’ll find the exact system I gave Dan—so you can use it too.

But first, you have to understand the principles…

The 4 Core Principles of NT7 That Make Content Convert

If you want your content to attract leads and close sales… these four principles are non-negotiable.

🔥 Principle #1: Simple Scales, Complexity Fails

Dan’s first mistake? He was trying to do too much.

❌ Posting randomly on every platform…

❌ Claiming platforms didn’t have his audience or that the algorithm was against him…

❌ Contently chopping and changing to try and come up with something… anything… that would work.

His content had no structure. It was chaotic.

So we simplified it.

✅ One clear theme each week.

✅ One clear goal for every piece of content.

✅ One clear action for his audience to take.

The result? His audience finally knew WHY they should care.

🔥 Principle #2: Disciplined Execution

Dan’s second mistake? Inconsistency.

He’d create content in bursts… then go silent for weeks.

❌ No follow-up.

❌ No rhythm.

❌ No momentum.

So we built him a weekly content schedule—one that followed the NT7 framework.

✅ 7 days of content.

✅ Each post tied back to his core theme.

✅ Each post moved his audience closer to buying.

🔥 Principle #3: Slow Is Smooth, Smooth Is Fast

Like most, Dan wanted results NOW.

And that created a problem…

He’d test something, then scrap it if he didn’t see leads immediately.

🚨 Bad move. 🚨

So we shifted his mindset:

✅ He stopped panicking when posts didn’t “hit” right away.

✅ He analyzed what specifically wasn’t working within each post.

✅ He focused on improving what was already working with instead of starting over.

🔥 Principle #4: Whoever Can Iterate the Fastest Wins

Here’s what most coaches miss:

Content isn’t about getting it perfect the first time.

It’s about testing, adapting, and improving faster than your competition.

It’s about listening to your specific audience and unlocking the code on what specifically speaks to them.

✅ We tested different headlines.

✅ We refined his CTAs.

✅ We studied his audience’s responses and made adjusted.

The result? His engagement doubled, and his sales…

Let’s just say, he doesn’t feel like he’s yelling into the void anymore.

The 4 Strategies That Made Dan’s Content Convert

Once Dan nailed the principles, we built his strategy.

🔥 Strategy #1: Start with the End in Mind

Dan’s biggest breakthrough? He stopped creating content for content’s sake.

Instead, he asked:

👉 “What’s my end goal? And if that’s my end goal, who specifically do I want to attract to begin with?”

From there, every post moved his audience one step closer to that action.

We reverse engineered his ideal client and the journey he wanted to take them on.

✅ If the next best step was to get people to a webinar? We structured his posts to warm them up for it.

✅ If the goal was to book calls? The post pre-framed why they needed a conversation.

🔥 Strategy #2: Move the Free Line

Most people hoard their best ideas, afraid of giving away too much.

“What if my competitors steal my deals.”

“If they can get my best stuff for free, why would they hire me?”

Dan was thinking this way too. And to be frank, people who think this way are ignorant. Their thinking is limited. It’s just that simple.

But when we flipped the script and started giving away his BEST strategies?

🔥 His audience exploded.

🔥 People started reaching out with, “If this is what you give away for free… what’s inside your paid program?”

Don’t hold back. The more you give, the more you gain.

🔥 Strategy #3: Direct, Adapt, and Iterate

Dan’s old strategy was like a Pin the Tail On the Donkey—random and chaotic.

But once we applied the DAI framework to his content?

✅ He started with ONE clear focus each week.

✅ He adapted based on what worked.

✅ He iterated his messaging until it clicked.

🔥 Strategy #4: Persist Until You Succeed

Dan’s biggest mistake? He was giving up too soon.

Content isn’t about instant wins—it’s about building momentum.

✅ Dan stuck to his content plan for 90 days.

✅ He didn’t quit when things felt slow.

✅ And by month three? His audience started turning into PAYING CLIENTS.

The 7-Day NT7 Content Plan That Turned Dan’s Business Around

Here’s EXACTLY how Dan structured his content:

📌 Day 1 (Principles): He explained the core beliefs that helped his clients succeed.

📌 Day 2 (Strategies): He broke down clear strategies for getting results.

📌 Day 3 (Disciplines): He shared the daily habits required to implement the strategy.

📌 Day 4 (Tactics): He provided step-by-step instructions his audience could use right away.

📌 Day 5 (Family): He shared a personal story that built connection and trust.

📌 Day 6 (Fun): He posted something light-hearted and engaging.

📌 Day 7 (Fitness): He shared how staying disciplined in fitness kept him sharp in business.

Every post moved his audience closer to working with him.

Here’s how that helped to improve his business.

🔥 His content became consistent.

🔥 His audience doubled in 90 days.

🔥 His started to consistently create inbound leads.

🔥 He started getting messages like, “That last post felt like you were reading my mind.”

And the best part?

🔥 He stopped wasting time on content that didn’t move the needle.

So How Can You Use This?

If you’ve been creating content that’s NOT converting…

It’s not because your ideas are bad.

It’s because you’re missing a framework that turns your content into cash.

That’s what NT7 does.

🔥 Want to see how to apply these frameworks to your business?

👉 Join the Focus Factor Masterclass: How to Avoid the 7 Fatal Mistakes Coaches Make on Their Way to Success.

📌 Click here to join the waitlist now.

Next week, we’re diving into Profitable Funnels—where I’ll show you how to build a funnel that attracts leads, converts clients, and ascends them into higher offers.

Trust me… you won’t want to miss this.

👉 Reply with “NT7” if you’re ready to turn your content into a lead-generating machine. 🚀