The Code Breaker Newsletter - Issue #00 Add Subtitle Here

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Today, I'm going to explain to you how writing a book could be the secret that sets you apart from your competition.

Should you really write a book?

There are many arguments that support writing a book if you're a B2B Sales Consultant or an NLP Coach. One of those reasons is not to make money. Well, not from the book, anyway.

That's right. Contrary to popular belief, an Amazon or NY Times Best Seller won't make you rich. But the authority and audience they help you to build just might be the secret to unlocking your success.

Imagine that. Imagine having a book that opens doors and brings new leads straight to you! Wouldn't that be great?!?

Unfortunately, many people don’t take this step.

They think writing a book is too hard and takes too much time.

Authoring a book is hard. Well, that's what most people think. But here are some other reasons people fail to write their own books.

Reason #1

They don’t know what to write about or how to organize their ideas.

Reason #2

They worry their writing won’t be good enough to show their expertise.

Reason #3

They don’t have a clear plan to turn their book into a lead magnet.

Reason #4

They feel overwhelmed by the writing process and don’t know where to begin.

Reason #5

They doubt that a book can actually attract their ideal clients.

But don’t worry! I'm going to explain how you can overcome all these problems.

Here's how, step by step:

Step 1: Define Your Unique Passcode!

It's super important to know exactly who your ideal client is. First, identify your unique passcode. It's how you create your blue ocean and become a category of one.

It's what sets you and your process apart. It's a call you're sending out for your ideal clients to answer.

I've written a fair bit about creating your unique passcode so I won't go too in depth here. Suffice it to say, this will key to how you position your book and stand out from the crowd.

Step 2: 5 Steps To Writing Your Book!

Step 1: Determine the Outcome of Your Book

It’s super important to know exactly what you want your book to achieve. Start by deciding the main result your readers will get from your book. For example, do you want them to improve their sales techniques or master NLP strategies? Knowing the outcome helps you stay focused and deliver real value to your audience.

Step 2: Create the Title for Your Book Based on the Outcome Your Reader Will Receive

Choosing the right title is crucial because it tells your readers exactly what they’ll gain. Think about the main benefit your book offers and make it clear in the title. For instance, if your book helps sales consultants close more deals, a title like “Close More Deals: Proven Strategies for Sales Success” works great. A strong title grabs attention and makes people want to read more.

Step 3: Write Your Chapter Titles Based on the Key Steps People Must Take to Reach Their Desired Outcome

Your chapter titles should outline the journey your readers will take to achieve the book’s outcome. Break down the main goal into smaller, manageable steps. For example, chapters could include topics like “Building Rapport,” “Effective Communication,” and “Closing Techniques.” Clear chapter titles guide your readers and keep your content organized.

Step 4: Put Your Marketing Plan Together to Promote Your Book

Before you start writing, plan how you’ll market your book. Decide where you’ll promote it, such as your website, social media, and email lists. Think about offering free chapters or hosting webinars to generate interest. A solid marketing plan ensures your book reaches the right audience and attracts potential clients.

Step 5: Write Your Book

Now, it’s time to put pen to paper (or fingers to keyboard)! Focus on delivering your best advice in a clear and engaging way. Use simple language, share real-life examples, and provide actionable tips. Remember, your book is a reflection of your expertise, so make it valuable and easy to understand.

Step 3: Prepare, Publish, and Promote!

Prepare Your Market by Sharing Tidbits from Your Book and Building Hype

Start sharing snippets and insights from your book before it’s published. Use blog posts, social media updates, and email newsletters to tease your content. Building anticipation helps create buzz and makes your audience excited to get their hands on your book.

Publish, Promote, and Launch Your Book

Once your book is ready, publish it and kick off your promotion plan. Use all the channels you planned earlier to spread the word. Host a launch event, offer special deals, and encourage reviews. A successful launch sets the stage for your book to attract and engage your ideal clients.

Now you have the basic structure you need to write a book that drives leads for your business. Remember, the book itself isn’t going to be what drives up your revenue. But by getting people to buy it, read it, and get results from your process or framework you’ll establish yourself as an authority. People will want more. And you’ll start getting clients reaching out to work with you.

Simple. Not easy. But nothing will happen until you get started.