The Code Breaker Newsletter - Issue: #044

Hey Code Breakers,

Have you ever wondered how to use the holiday seasons to boost your business? Imagine being able to drive traffic to your offers, sites, and social media with a strategy that does that. Advertisers doing to us all the time, so why not crack the code and leverage this technique for ourselves?

So why take the time to break this particular code? Because mastering this can flood your pipeline with new leads. It can revive old prospects, and help you close more sales than ever before. Imagine seeing your business grow while others are stuck waiting for the new year.

Unfortunately... many people miss out on this golden opportunity.

An Missed Opportunity Every Year

The reasons people miss leveraging the holiday season are bountiful, but here are just a few:

Reason #1: Lack of a clear holiday strategy.

Reason #2: Ignoring the power of personalized messaging.

Reason #3: Overlooking the reactivation of dormant contacts.

Reason #4: Not leveraging social media platforms for holiday promotions.

But don’t worry! I’m going to explain to you how you can overcome all these problems you just laid out!

Here’s how, step by step:

Step 1: Create Your Targeted Holiday Outreach Plan!

It’s so important to make someone happy! Oh, sorry. Wrong song ;)

It's important to make a plan because a plan keeps you focused. It's easy to get lost in your own personal hustle and bustle around the holidays. A plan ensures you reach the right people at the right time.

For example, set up a schedule to send personalized emails to your network, share holiday-themed content on social media, and offer special promotions that appeal to your clients’ needs. One consultant followed this and saw a 30% increase in lead generation.

Step 2: Personalize Your Messages For Authentic Connection!

Efficiency and AI have ruined a number of communication modalities. And, many go wrong by sending generic messages that don’t resonate.

Instead, take the time to craft messages that speak directly to each prospect’s challenges and desires. Segment your audience based on the five levels of awareness and craft messages according. This builds trust and makes your offers more appealing.

For review, the five levels of awareness are:

1. Oblivious

2. Problem Aware

3. Solution Aware

4. Product/Service Aware

5. Most Aware

Step 3: Reactivate Your Dormant Contacts!

There’s light at the end of the tunnel when you reconnect with old prospects. This step, and the others before it, help you build stronger relationships and boost your sales.

The holiday season is an opportune time to reach out to dormant contacts to re-engage. The "excuse" is built in and you never know when it's going to open the door to new business.

Most B2B folks miss out on the holiday marketing season. But 2hen you follow these steps, you’ll see a surge in leads and sales. So break the code this holiday seaon and make this holiday season your most successful yet!