The Code Breaker Newsletter - Issue #00 Add Subtitle Here

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Today, I’m going to show you how to use application funnels to skyrocket your client acquisition.

Imagine flooding your pipeline with high-quality leads. Imagine how that would lead to having more meaningful and effective conversations. Now imagine how that would help you to position yourself as the go-to expert in your field.

That’s exactly what mastering application funnels can do for you.

If you do it right.

Unfortunately, many sales consultants and NLP experts don’t.

The Reason = They Lack A Clear Strategy

But here are a few other reasons:

Reason #1: They implement it before they have sufficient traffic.

Application funnels are great for separating the wheat from the chaff. But if you barely have anything to harvest, you may be putting a chokehold on the traffic you do have.

Reason #2: Failing to position themselves as the expert.

Experts aren’t right for everybody, and the best experts know this. By keeping an application funnel generic and you fail to differentiate. This cause the prospect to question whether you can really help them or not.

Reason #3: Failing to get prospects to sell themselves on their program.

Part of your applications should be asking the customer why they think they’re a good fit. What they can contribute. Why you should consider them.

It implies that you won’t take just anyone. That you’re cultivating a community of high achievers and working with those who are willing to work.

Reason #4: Overcomplicating the funnel process.

Always remember, a confused mind never buys. Yes it’s an application, but keep it simple for the prospect.

And don’t worry – I’m going to show you how to overcome all these challenges!

Here’s how, step by step

Step 1: Develop A Clear Funnel Strategy

Having a clear strategy is the foundation of a successful application funnel. Part of your strategy should be generating high quality leads and segmentation. Only 3% of the market is ready to buy.

By segmenting your audience for future marketing you set yourself up for success.

For example, one consultant mapped out their funnel step-by-step and saw a 50% increase in qualified leads within two months. Start by outlining each stage of your funnel, from attracting leads to converting them into clients.

Step 2: Position Yourself As The Expert

Many stumble here by not effectively showcasing their expertise.

Instead of just selling, share valuable content that builds trust. Provide insights and solutions that demonstrate your authority. This way, prospects see you as the expert they need.

Step 3: Create an Engaging Application Process

There’s light at the end of the tunnel when you create an application process that attracts the right clients.

One thing I recommend is having a video playing on the page while the applicant completes the form. The video should be testimonial after testimonial of people who have gone through your program and want to share their results.

They should share the challenges they had before the program, how you help them to solve it, and where they’re at now.

You should also add questions that challenge the applicant on what they’re bringing to the relationship.

By doing this, you’ll ensure that only prospects who are a perfect fit reach out to you. This makes your sales conversations more productive and strengthens your client base.

Ready to break the code on client acquisition? Start building your application funnel today and watch your business transform!