The Code Breaker Newsletter - Issue #046

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Have you ever wondered how some people ascend their clients so fast? Well, many times it comes down to an often under-leveraged tool.. 

One that's likely hiding directly under your nose... in plane sight... for all to see! 

I mean, imagine this... 

Imagine turning every single client into a long-term partner who keeps returning for more. Wouldn't that be great? 

Well, it's not as hard as you might think. It happens by mastering follow-up emails. Follow-up emails show you're the expert. They provide value and guide clients up your value ladder. The result? More sales, happier clients, and a thriving business.

Unfortunately...

Most sales consultants and NLP experts fail to master this practice. They mistakenly think email is something they can ignore. That customers are bombarded by email and don't want or need another one clogging their inbox. 

But disregarding email is like hating money... you don't hate money, do you? This first subhead is the primary reason why.

Most lack a clear strategy, and here’s why…

Reason #1

They’re overwhelmed with daily tasks and forget to send follow-ups.

Reason #2

They don’t know what to say in their emails to engage clients.

Reason #3

They fear coming across as pushy or salesy.

Reason #4

They lack the tools or knowledge to automate their email sequences effectively.

But don’t worry! I’m here to show you how to overcome all these obstacles and master your follow-up email strategy.

Here’s how, step by step:

Step 1: Create a Clear Follow-Up Sequence

Why it’s important:

A well-planned sequence ensures you stay top-of-mind without overwhelming your clients.

How to do it:

Start by mapping out a series of emails that provide value at each stage. For example, send a thank-you email right after a sale, followed by helpful tips a week later, and then an exclusive offer two weeks after that. One of my clients saw a 30% increase in repeat sales just by implementing a simple three-email sequence!

Step 2: Personalize Your Emails

Where many go wrong:

They send generic messages that don’t resonate with individual clients.

How to fix it:

Use the client’s name, reference their specific needs or past purchases, and tailor your content to their interests. Avoid the mistake of using one-size-fits-all templates. Instead, take a few extra minutes to make each email feel personal and relevant. You can still use templates, but be sure to leverage the custom field capabilities that your system has. Segment your audience so you speak to their exact pain points. And use their words within your emails. 

Step 3: Provide Valuable Content Consistently

Light at the end of the tunnel:

By consistently delivering value, you build trust and loyalty.

What it leads to:

Your clients will see you as an indispensable resource, making them more likely to ascend your value ladder. They’ll eagerly anticipate your next email, ready to engage with your offers and recommendations. The key is not holding anything back. Emails a safe way to do this because most people will like what they read, but fail to implement. And that's where you come in! Boost Your Business: Free Essential Ad Strategies for Entrepreneurs

Start implementing these steps today, and watch as your client relationships deepen and your sales soar!

Stay tuned for more tips to elevate your business success!