The Code Breaker Newsletter - Issue #037 Unlock The Power of These Three Transformational Formats For Growth

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Today, I will explain how to use webinars, masterclasses, and challenges. Three of the best ways to not only attract but also convert your prospects into paying customers.

Webinars, Masterclasses, and Challenges aren't just about increasing traffic. They're about establishing the know, like, and trust factor as quickly as possible and in mass.

But why master this skill? The fact is there are three levels to selling.

• 1-to-1 Selling

• 1-to-Many Selling

• 1-to-Many Evergreen Selling

In 1-to-1 selling your biggest constraint is time. You can only meet with so many people within a specific amount of time. Your earning potential is limited to the price and quantity at which you can sell your product or service.

Learn how to master these formats and you remove the limits of time and space. You're no longer constrained by time. And you can effectively sell your solution to anyone, anytime, anywhere.

Unfortunately, many B2B sales consultants and NLP experts overlook these powerful tools. They share a common misbelief. They don't believe these formats will work for them.

A Different Discipline = A Different Approach

Many professionals dive into hosting webinars and classes believing they're designed for teaching. With this approach, you may provide value, but you won't get many conversions.

Here are a few more stumbling blocks:

Reason #1: Underestimating the Power of Belief

Too often, people ignore the deep-rooted beliefs of their audience. You can provide all the educational content in the world. Without changing the audience's belief around their need for change, you're just providing edutainment.

Reason #2: Not Connecting Through Story.

Story is how we as humans have communicated for centuries. By diving straight into your content you create a disconnect with the brain. The brain learns through story and analogy. Without a story, you're relying on logic.

Reason #3: Lack of Follow-Up

The money's in the follow-up. It holds true in traditional selling just as much as it does in the modern era. Ignoring this fact is dangerous in the best of times.

Reason #4: Not Leveraging Social Proof

Failing to incorporate testimonials or case studies misses a critical opportunity to build trust and credibility.

But don’t lose hope—I’m here to guide you through overcoming these hurdles to achieve mastery in using webinars and masterclasses to boost your sales.

Here’s how, step by step:

Step 1: Address Their Big Domino

When selling to someone 1-to-1, it's relatively simple to uncover what's stopping them from moving forward, address it, and close a sale. But selling 1-to-many is different.

You have to discover what one belief the majority of your audience has that's preventing them from moving forward with your solution. It's like a big domino, that once knocked down, will knock down all the other dominos.

Why it’s crucial: As Henry Ford said, "Whether you think you can or you can't you're right." Your prospect’s beliefs are powerful and until they believe that your solution will work for them, you're spinning your wheels.

Step 2: Use Your Presentation To Address The Three Decisions

Your content needs to address three core decisions your prospects need to make. The first decision is whether or not they need to make a change in the first place. Decision two, is whether they need to make that change now. The third is whether your solution is the right solution to help them make that change.

Where many go wrong: Over-educating your prospects. Share the what, not the how. Selling and training are two completely different applications. Training during a webinar, but expecting conversions is a recipe for disappointment.

Step 3: Create A Robust Follow-Up System

Set up automated emails that recap the event, provide additional value, and continue to present your offer. Create urgency and scarcity by adding or removing bonuses while your campaigns drip out.

Both of these strategies can be employed with great success. Removing bonuses creates the fear of missing out. Adding bonuses rewards your early buyers. It also incentivizes those who have not bought yet. It's the pain or pleasure paradox in action.

Where many go wrong: Not realizing that the majority of your sales will come from your follow-ups.

Detail: Remember to leverage your CRM data to personalize the messages, increasing the chances of conversion by reminding them of the solution you offer to their specific problems.

By following these steps, you will transform your ability to convert prospects into clients through powerful, engaging online events.

Start today, and watch as your sales funnel becomes a robust engine for growth.

And if you want help with this process, check out our Passcode Marketing Program™ linked below. It’s the coaching program we created to help you break the code and unlock the opportunity in your market!