The Code Breaker Newsletter - Issue #020 The Top 3 Lead Magnets To Get Opt-Ins

Hey Code Breakers,

Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.

Today, I’m going to share with you the top 3 lead magnets to get opt-ins for your email list.

In issue 003 of the Code Breaker Newsletter I shared something vital for your success. As business owners we have a tendency to ignore this, but it’s a costly mistake. I said that the most important thing for any business to be truly free is an email list.

When you have a growing, thriving email list you know three things:

1. You know what your offering is resonating because people wouldn’t be signing up if it didn’t.

2. You know you have all new people to present your offers and close more sales.

3. You know you have a direct line to your audience and control over your connection to them. Because if your list is only followers online you’re a slave to the algorithm.

The trouble is, most coaches and consultants don’t know which lead magnets to offer. They don’t know what they need to offer to get people to sign up.

A Growing Email List Is A Lifeline For Your Business

But there’s a problem for most business owners when it comes to growing their email list.

The biggest challenges I see are:

Reason 1: They don’t start.

Most business owners see growing an email list as a daunting task, especially if they’re not a marketer at heart. Because it seems so daunting they just don’t start.

Reason 2: They don’t value it.

If you’ve never had an email list then it’s highly likely you don’t understand the benefits it creates. For starters a general rule of thumb is that you should be generating $1/month/person on your email list.

I.e. if you have a 10,000 person email list you should be able to generate $10,000 per month in revenue. Note: this isn’t a hard and fast rule. Some generate less revenue. Some a ton more. The reality is if you don’t have a list you’ll never be able to find out.

Reason 3: They don’t know how to leverage it.

Believe it or not, the number one way to leverage your list isn’t sales. That’s a big mistake most people make. The biggest way to leverage your list is to get answers to questions. Answering those question is what creates sales.

When you have a thriving email list you’ve got a direct line to ask your customers anything. This is how you refine your offering until your clients are practically begging to buy from you. More on that in a separate issue!

Reason 4: They don’t put enough lead magnets out there to find what works.

Until you have a growing email list, it’s tough to find out exactly what it is they want. When you have it you can just ask them. But until then, you’ve gotta throw a lot of hooks out to find out what sticks.

That’s why I chose this week’s topic. Because by the end of the issue you’ll have three solid options to help you get started. It’s not guaranteed these will work specifically within your market. But, they’re the top 3 for a reason.

Here they are with a quick explanation for each on how to get started.

Lead Magnet 1: A Welcome To Your Word

Unless you’re Tony Robbins, most people have no idea who you are. And yet, even with as popular as Tony is, I still know people who have no idea who he is or what he does.

That’s why it’s important to assume that most people have very little idea about you either. This also makes one of the most valuable lead magnets you can offer a welcome into your world.

As a B2B Sales Consultant or NLP Expert I recommend create a 3 to 7 email sequence that provides the subscriber:

• A high level introduction to your area of expertise and your philosophy around it.

• A chance to go deeper. Provide a resourceful list of books, blogs, YouTube channels, podcasts, and more. These should provide the subscriber a chance to deep dive on your topic or area of expertise.

• An instructional piece. Here’s where you want to take the chance to get the subscriber engaged and taking some sort of action. It’s your chance to show them how you can help them to solve one of their biggest challenges.

• Emails 4 - 7 can go deeper into a specific topic or address additional challenges they may have.

The purpose of welcoming them into your world is to create a direct path to build up the know, like, and trust factor. Because of that, the more value you can give away up front the better.

Lead Magnet 2: An eBook or Guide

eBooks and Guides are a dime a dozen. And most of the B2B Sales Consultants and NLP Experts I know screw these up out of the gate. 

How do I know? Because I ask! 

I ask how they knew to make that particular eBook or guide. The response - it’s what came to mind, or it was a topic they thought would be helpful. 

The challenge here is that, just like in sales, people don’t buy what they need. They buy what they want. People don’t opt-in for what they need. They opt-in for what they want. 

It’s vital you poll your audience via email, social, or in-person to find out what they want. If not, you could build the most useful eBook or guide imaginable, but no one will opt-in for it. 

Avoiding this is simple. Ask every new client what would have been most helpful to them at the start of their journey. What was it they were trying to figure out that brought them into your world. What would have gotten them to work with you faster had they known it up front. 

Once you have answers to those three questions, find the red thread that connects them all. Now, go build a lead magnet or guide around that!

Lead Magnet 3: A Video Series or Mini-Course

There’s a mentor of mine who always says, “start by giving them an experience first”.

And, as a coach or consultant, you likely know how to do this for all of your clients. The secrets is getting them those quick wins as quickly as possible. No pun intended!

One of the best ways to do that is to let them experience what it’s like to work with you. Here’s what you do:

Document your process of getting someone a quick win.

Turn this into a 1 - 5 part series of videos or upload it to a course platform and offer it as a mini-course.

This should be like a mini-consultative exercise or coaching sessions. Help them experience what it would be like to work with you.

Let them see the expressions on your face. Hear the excitement in your voice. And feel what it’s like to overcome their challenges by working through the process you provide.

At the end of the video series or mini-course offer them the opportunity to take the next steps.

When done correctly, this will build that know, like, and trust factor right out of the gate. The goal is to make taking the next step to work with you a no brained.

Remember, most people over complicate the process of developing their email list. Not knowing is no longer an excuse. You know have three simple ways to create lead magnets that get opt-ins and move prospects along the path. 

The goal is to provide as much value as possible along the way. Build the know, like, and trust factor. Build your list. And increase your business, by getting your prospects to take the next steps.