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- The Code Breaker Academy: Issue #022
Hey Code Breakers,
Welcome to this week's Code Breaker Newsletter. Here, we share the best insights, tips, and stories. Learn how to break the code on your market and unlock your business's potential.
This week, I'm going to provide some insight on one of the most important steps in your marketing process. Your lead squeeze funnel.
The fact is, this step is so important most of us should have started with this long before we got into business. Yet, even long-established businesses struggle to generate enough leads. And this prevents growth in more ways then one.
It's one of the main reasons I started Mind Vault. I realized most of us coaches and consultants are great at our area of expertise. But, we're typically poor marketers, unless of course, that's our area of expertise ;)
If It’s Not Growing, You’re Dying
Here's the thing, if you don't have a list that you personally own, you don't have a business. In fact, it's highly likely that all you really have is a job. You just changed your direct boss from your employer to your customer.
Here's why:
Without a list, you're always scrabbling to produce revenue.
Without a list, you're beholden to your existing client base.
Without a list, you'll struggle to test new offerings in your market.
Without a list, you're at the mercy of Meta, Youtube, X, and LinkedIn's algorithms.
Without a list, you don't own the business, the business owns you.
If any or all of those sound familiar to you and your business, this is the solution you've been looking for. I'm not going to lie, it takes time. But, once you have it in place all those issues seemingly dissapear.
So let's dig in and lay it out for you, step by step:
The Strategy: Get Their Email
The strategy behind a lead squeeze funnel is simple. Get their email.
Get more if you can, but at a minimum you have to get them to sign up for something. And, in exchange, get their contact information.
People have a tendency to over complicate this step. They takes months to write a case study that know one signs up for. They take days to film a video, that hardly gets any views.
Or worse yet, they work at building volume behind likes and followers, not realizing they don’t own that list. The social media companies do.
The reality behind a good lead squeeze funnel can be boiled down to 3 things.
Simplicity
Speed To Market and Rapid Deployment
Test, Measure, and Repeat
In other words, keep it simple. You want to provide enough value. Just enough to get the prospect will share their contact info for it. There’s no need to promise the world. Provide clarity and actionable guidance that solves 1 major problem for the prospect.
Because most people don’t know exactly what’s going to work you have to test. And the best way to test is through speed. Develop lots of options and get them out there. The more hooks you have out in the market, the faster you can determine what resonates with your audience.
Deploy rapidly and discover what works. Time is not your friend here.
Once you have your lead magnets in the market, you need to measure what’s working vs. what’s not. Don’t be married to an idea. Be ruthless. Double down on what works. Offload what doesn’t. Repeat the process.
The Tactics: What Makes A Good Lead Squeeze Funnel
A confused mind never buys, or shares their contact info. Remember that!
Some of the biggest mistakes I see with lead squeeze funnels is an over complication of the funnel. Here are 3 rules I recommend when building your lead squeeze funnel:
Focus on what’s above the fold. It’s not that you can’t have content below the fold, but it’s less important. Lead magnets are typically an emotional decision. It’s an impulse exchange. If someone needs a long form sales letter to be convinced to get your lead magnet it’s too complicated.
Focus on the emotional benefit of your offer. What’s the 1 big thing your lead magnet is going to do for the prospect. How does it make their life easier, simpler, faster, etc. What’s the benefit and return they’ll receive.
Ask for a much as they’re willing to give but not too much. Most people are reluctant to provide more information then seems reasonably necessary. For that reason I suggest asking for the bare minimum to start. Once you have a baseline established you can test and measure what happens when you request more.
The Actions: How To Get Your Lead Squeeze Seen
If you understand the strategy, and build your funnel based off the tactics above, you’re ready put it out there.
The top ways to distribute your lead magnet/funnel are:
Email campaign to your email list.
Direct messages via social media platforms.
Joint Venture Partners who send your lead magnet out to their list.
Offering it at events, podcasts, etc
Paid Advertisement.
If you’re looking to grow your email list rapidly and increase your revenue one of the best ways is through paid ads. It’s fast, easily scalable, and generates quick wins once you dial in your audience.
If you’d like to learn more about leveraging paid ads, check out our Your First Ads Checklist. It’ll provide you with the exact step-by-step strategy and tactics to get started.
